Back to All Events

YOU+ Series | Colleen McKenna: Elevate Your LinkedIn Presence to Advance Your Business Initiatives

Hosted by EO Philadelphia

ELEVATE YOUR LINKEDIN PRESENCE TO ADVANCE YOUR BUSINESS INITIATIVES

Date: March 24, 2021

RSVP: March 21, 2021

Time: 9 am -11:30 am

Venue: Zoom link will be circulated to those who register for the event.

Attendees: EO Philadelphia Members, EOA Participants, SAPs and team members.

Overview: Our recommendation, based on our discussion and online observations, is designed to provide increased brand awareness for you and your team.

Today’s professionals are mobile, socially connected 24/7, quick to look for social proof, and overwhelmed by rapid changes in technology, business, and the world. They include your various personas—influencers, champions, strategic partners, brand ambassadors, and customers.

Buyers and candidates research, validate, and engage differently. They want quick access, valuable insight, and customer-focused content.

LinkedIn facilitates connections with buyers and candidates long before they make a decision, and allows you and your team to demonstrate value and maintain ongoing, relevant connections over the lifetime of your relationship.

This is business development in a social world.

What We Believe:

How you and your company appear, connect, and engage on LinkedIn is our priority.

Why?

It's your first impression, the equivalent of a digital handshake.

People vet and verify through LinkedIn.

It's also how LinkedIn learns about you ― your experience, skills, interests, and more. It also informs

LinkedIn about the people that are important to you, your business and your career.

As LinkedIn understands more about you, they’ll suggest better connections, opportunities, Groups, and more.

We believe it's your job to tell your professional story in a compelling and relevant way, and connect with purpose.

Objectives:

  • Equipping your EO members with the insight, strategy and tactics they need to maximize LinkedIn for their business.

  • Encourage members to build their personal and corporate brands, tap into the EO community and gain greater visibility by building strategic network and referral sources.

This can be accomplished with a strategic focus on LinkedIn as a business tool

and by implementing our It’s Business, Not SocialTM method.

The workshop is framed around our It’s Business, Not Social method which includes how to:

  • Develop your professional brand

  • Nurture and expand your current network

  • Engage with insights

  • Spark conversation and convert

Why Intero?

Our expertise delivers results. Our It’s Business, Not SocialTM

method provides accountability and transparency. Over the

years, we have:

  • Written more than 2500 LinkedIn profiles

  • Trained and coaches tens of thousands of people

  • Worked with more than 700 companies

  • Sourced 120,000+ C-Level profiles generating more than $2.5 million in new revenue in 15 months for one client

Our team is highly skilled in LinkedIn.com, LinkedIn Sales Navigator and LinkedIn Recruiter. We are practitioners who know the nuances, hacks and above all, the strategy for leveraging LinkedIn.com, Sales Navigator and LinkedIn Recruiter.

Previous
Previous
March 24

EO:AM A breakfast series, Using LinkedIn to increase your sales

Next
Next
April 7

GLCx Momentum: Global Leadership Conference