Date: November 9, 2020
Time: 9am - 10:30am
Venue: Zoom link will be circulated to those who register for the event.
RSVP: October 7, 2020, by 11 pm EDT. This event is open to the first 10 members with a waitlist formed. Please note the cancellation/no show/no registration policy listed at eonetwork.org.
Attendees: The event is open to EO members.
Show Me The Money: Higher Profits Through Better Pricing
In this highly interactive presentation, Casey Brown launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. She delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. Key topics include:
• Power of Pricing & Discounting: Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reducing unnecessary discounting can drive double-digit profit growth. Real-world examples illustrate the power of price to lift margins.
• Price Sensitivity & Segmentation: Not every customer and product or service is equally-priced sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.
• Value-Based Pricing: Here’s a counterintuitive truth: sellers are more focused on price than buyers. Relentless focus on understanding and communicating value allows businesses to increase pricing and grow sales.
Participants will clearly understand how to improve pricing without volume loss. Audience members walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.
Casey's style is very interactive, relatable, and favors high retention. She uses real-world stories, fun exercises, technology, and humor to keep her audiences engaged while delivering business content of great consequence.
About Casey Brown
Casey Brown is a pricing geek and professional speaker. Her passion is for people to be paid well for their excellence. She is the president of Boost, a firm that helps companies discover their true pricing power and improve profits through better pricing. She works with teams to drive culture change and dramatic, sustainable results.
Casey speaks at conferences, trade associations, and networking groups around the world, and she delivered a TEDx talk in 2015 with over 3.25M views to date.
Casey started her career as an engineer at General Electric, working in both R&D and manufacturing, developing technology for which she holds a US patent. She went on to lead cross-functional teams and projects at GE and later at other Global Fortune 500 companies.
Casey is fluent in Spanish, is a certified Six Sigma Black Belt, and holds degrees in Chemical Engineering, Spanish, and Business.
Casey volunteers over 600 hours annually around the world, focused on meeting children’s basic needs.